Harvey K. Jacobson Papers, 1944-2005

Collection Overview

Scope and Contents of the Materials

Administrative Information

Box and Folder Listing

Box 1

Folder 1: List of Publications, 1956-2005, 2005

Folder 2: "A Study of North Dakota Novels," unpublished M.A. thesis, 1956

Folder 3: "How to Improve Your High School Newspaper," workshop presentation, October 1956

Folder 4: "North Dakota Scholarships Spark Interest," Editor and Publisher, November 1956

Folder 5: "Hearty Husky," Our Dumb Animals, February 1957

Folder 6: "Cheerleaders on Skates," Buick Magazine, February 1957

Folder 7: "Publicity and Public Relations in the Public Schools," workshop presentation, February 1957

Folder 8: "Commencement: Its Significance in Public Relations," North Dakota Teacher, May 1957

Folder 9: "Seventy-Five Years of Leadership," North Dakota Teacher, February 1958

Folder 10: "The University of North Dakota - Its History and Scope," The College of Education Record, March 1959

Folder 11: "Publicity Jackpot," Pride, March 1959

Folder 12: "Seventy-Fifth Anniversary Faculty Conference and Convocation," Office of the President, July 1959

Folder 13: "Career Opportunities," Sigma Delta Chi convention presentation, November 1959

Folder 14: "The Forgotten Media," American College Public Relations Association convention presentation, July 1960

Folder 15: "First Industrial Engineering Conference: What is Your IE Quotient," Paper Mill News, May 1961

Folder 16: "Functions and Public Relations of a High School Newspaper," Journalism Institute presentation, September 1961

Folder 17: "Great Expectations: The Industrial Engineer in the Pulp and Paper Industry," Paper Mill News, April 1962

Folder 18: "Understanding Your School For Good Coverage," Journalism Institute presentation, October 1962

Folder 19: "The Sources and Subject Matter of Papers in the Journal of Educational Sociology," The Journal of Educational Sociology, November 1962

Folder 20: "Dimensions of Teachers' Attitudes Toward Instructional Television," Audiovisual Communication Review, May-June 1962

Folder 21: "Teacher Participation and Attitudes Toward Instructional Television," Audiovisual Communication Review, November-December 1962

Folder 22: "Instructional Television and Student Attitudes Toward Teacher, Course and Medium," Audiovisual Communication Review, May-June 1963

Folder 23: "Public Relations in the Field of Assessments," North Dakota School for Assessors speech., September 1963

Folder 24: "Modern Math on TV: Its Impact on Pupils and Teachers," Research Bulletin No. 15, December 1963

Folder 25: "Engineering Institutes: Report on a Survey," NUEA Spectator, February-March 1963

Folder 26: "An Experimental Investigation of Typeface Connotations," Journalism Quarterly, Winter 1964

Folder 27: "Research Report: Newsweekly Education Reporting," College and University Journal, Spring 1964

Folder 28: "Educational Sociology and Communications Research," College and University Journal - book reviews of The Educational Decision-Makers, and Communication and Political Development, Summer 1964

Folder 29: "Plant It This Afternoon," Biennial Report of the President, December 1964

Folder 30: "Communications Theory," High School Journalism Directors workshop presentation, July 1965

Folder 31: "In Appreciation," Lauga Geir Appreciation remarks, September 1966

Folder 32: "In Our Hands," Biennial Report of the President, December 1966

Folder 33: "Investing in People: The Human Dimension of Budgets in Higher Education," Sertoma Club speech, December 1966

Folder 34: "The Credibility of Three Mass Media as Information Sources," unpublished Ph.D. dissertation, 1967

Folder 35: "Nine Institutions Cooperate in Statewide Information Program," American College Public Relations Association convention report, July 1967

Folder 36: "Developments in Higher Education in North Dakota," Information Officers Division of National Association of State Universities and Land-Grant Colleges paper, July 1967

Folder 37: "The Exciting Field of Communications," Kelley School Fifth Grade Class presentation, March 1968

Folder 38: "Public Relations and Its Relations to Civil Defense Management," Civil Defense Management Seminar presentation, May 1968

Folder 39: "The Context of the Campus Newspaper," University of North Dakota Legislator's Day speech, November 1968

Folder 40: "Campus Issues," University of North Dakota Parents Day remarks, March 1969

Folder 41: "Mass Media Believability: A Study of Receiver Judgments," Journalism Quarterly, Spring 1969

Folder 42: Communication Issue of North Dakota Quarterly, Spring 1969

Folder 43: "Communication Research: An Interdisciplinary Challenge," North Dakota Quarterly, Spring 1969

Folder 44: "Use of Mass Media by Students at the University of North Dakota," North Dakota Quarterly, Spring 1969

Folder 45: "Attitudes of Midwestern High School Students Toward Journalism and Mass Media," Communications Research Center, July 1969

Folder 46: "Planning Special Public Relations Releases," 18th Annual Conference of School Administrators speech, July 1969

Folder 47: "Research on the Communication of News About Education in the Mass Media," Workshop on the Coverage of Education Newspaper, October 1969

Folder 48: "Credibility of the Mass Media," 16th Annual Faculty Lecture Series speech, November 1969

Folder 49: "A Time for Light," Biennial Report of the President, January 1970

Folder 50: "Visual Communication: The News Photographer as Gatekeeper," National Press Photographers Association paper, January 1970

Folder 51: "Campus Caucus," University of North Dakota Parents Day remarks, April 1970

Folder 52: "Two Communicators of Education News: Gatekeeper Perceptions of Barriers to Communication," International Communication Association paper, May 1970

Folder 53: "Characteristics of Gatekeepers of Education News," Communication Research Center, 1970

Folder 54: "Professors, the Press, and the Public," book published by Consortium for Working in Support of Education (ed.), 1970

Folder 55: "The Hidden North Dakota," Franklin Club presentation, March 1970

Folder 56: "Objectivity: Photographic Myth?" National Press Photographer, June 1970

Folder 57: "Dedication Remarks About a Dedicated Teacher," Lauga Geir tribute, June 1970

Folder 58: "The 35 mm. Liar," Bulletin of American Society of Newspaper Editors, October 1970

Folder 59: "North Dakota Institutions: Report to Legislators and Community Leaders, 1967," Casebook of Institutional Advancement Programs, 1970

Folder 60: "The Strength of Change," Biennial Report of the President, December 1970

Folder 61: "Handling Controversy," Northern Interscholastic Press Association speech, May 1971

Folder 62: "How Education Writers View Education Writing," Education Writers Association convention paper, April 1971

Folder 63: "The Starcher Years in Pictures and Headlines," North Dakota Quarterly, Spring 1971

Folder 64: "Barriers to the Flow of Education Information," Public Communication Committee remarks, September 1971

Folder 65: "Communicating With Your Publics," Community Services workshop presentation, April 1972

Folder 66: "Opportunities for Survey Research," Council on University Relations Annual Convention remarks, November 1972

Folder 67: "Communication Tour Introduces New President," American College Public Relations Association convention report, July 1972

Folder 68: "Brass Tacks and Blue Keys," Blue Key service fraternity banquet speech, January 1973

Folder 69: "Needed Improvements in Education News Coverage As Perceived by Media and Education Gatekeepers," Journal of Educational Research, February 1973

Folder 70: "SCOPE Report for the 70's," Study Committee on Planning and Evaluation, April 1973

Folder 71: "Changes in Communication: Applications in Higher Education," American College Public Relations Association discussion panel comments, July 1973

Folder 72: "State of the Faculty," Statewide Conference of College and University Faculty remarks, October 1973

Folder 73: Book review of "Mass Media: The Invisible Environment," College Press Review, Autumn 1973

Folder 74: "New Dimensions," Biennial Report of the President, February 1974

Folder 75: "The Practice of Public Relations in American Colleges and Universities," Mass Communication and Society class guest lecture, June 1974

Folder 76: "Report of the Task Force," University of Michigan Paper Conservation Task Force report, June 1974

Folder 77: "COPE Report to the Vice President for University Relations and Development," Committee on Program Evaluation report, June 1975

Folder 78: "Program Evaluation in University Relations and Development," Council for Advancement and Support of Education National Convention paper, July 1975

Folder 79: "The Economy of Information: Priority of Communication in the Allocation of Scarce Resources," Council for Advancement and Support of Education Convention paper, July 1975

Folder 80: "Know Thyself: Program Evaluation in University Relations and Development," Currents, November 1975

Folder 81: "Evaluation of Advancement Programs in Higher Education," Conference on Management paper, February 1976

Folder 82: "Toward an Economy of Information for Organizations in a Limited-Growth Environment," International Communication Association Conference paper, April 1976

Folder 83: "Evaluating University Relations and Development Programs," Education Roundtable paper, April 1976

Folder 84: "Measuring the Success of University Support Programs," Michigan Alumni Council paper, June 1976

Folder 85: Program Evaluation: Rationale, Sample Materials and Annotated Bibliography," Council for Advancement and Support of Education microfiche, October 1976

Folder 86: "Goal Setting in Program Development," Michigan Community College Relations Association paper, November 1976

Folder 87: "Improving Your Accountability," Council for Advancement and Support of Education conference paper, December 1976

Folder 88: "Approaches to Cross-Unit Comparisons in Measuring the Effectiveness of Academic Support Programs," Association for Institutional Research conference paper, May 1977

Folder 89: "Putting Research to Use," Annual Assembly of Council for Advancement and Support of Education convention presentation, July 1977

Folder 90: "The Bystander," Dakota Student guest column, October 1977

Folder 91: "The Role of Education and Research in Management," in the book Handbook of Institutional Advancement, 1977

Folder 92: "Seven Ways to Improve Our Accountability," Currents, January 1978

Folder 93: "Program Management and Evaluation in Institutional Advancement," Council for Advancement and Support of Education conference paper, January 1978

Folder 94: "Evaluation of Internal Communication Programs," Conference of Big 10 Editors presentation, October 1978

Folder 95: "Evaluating Advancement Programs," book editor, 1978

Folder 96: "Opportunities for Evaluation of Advancement Programs," Confederation of Alumni Association of the State University of New York conference paper, April 1979

Folder 97: "Analyzing and Reducing the Communication Gap," in the book Building Bridges to the Public, 1979

Folder 98: "Emerging Measures of Performance," Annual Assembly of Council for Advancement and Support of Education conference presentation, July 1979

Folder 99: "The Role of Management in the University or College Advancement Program," Council for Advancement and Support of Education conference, December 1979

Folder 100: "Role of the Trustee in Securing Resources," in the book Handbook of College and University Trusteeship, 1980

Folder 101: "Guidelines for Evaluating Public Relations Programs," Public Relations Quarterly, Summer 1980

Folder 102: "Evaluating the Effectiveness of Your Institutional Advancement Program," Council for Advancement and Support of Education conference paper, February 1981

Folder 103: "The Role of Evaluation in Management," Conference on Management conference paper, April 1981

Folder 104: "Role of Evaluation in Management," National Assembly for Advancement and Support of Education presentation, July 1981

Folder 105: "Case Study of Institutional Approaches to Systematic Image Building: The Michigan Awareness Program," International Seminar on Institutional Management in Higher Education paper, September 1981

Folder 106: "Dedication Remarks," Elmer D. Mitchell Field, University of Michigan dedication presentation, September 1981

Folder 107: "Trends in Public Relations and Fund Raising," Professional Development Seminar, University of North Dakota lectures, October 1981

Folder 108: "Corporate Giving: A Pro-Active Partnership," Fund Raising Management, November 1981

Folder 109: "University Relations in the 1980s: A Planning Document," Report to the President of the University of Michigan, February 1982

Folder 110: "Institutional Approaches to Systematic Image Building: The University of Michigan Awareness Program," International Journal of Institutional Management in Higher Education, July 1982

Folder 111: "15 Ways to Measure Fund Raising Program Effectiveness," Fund Raising Management, December 1982

Folder 112: "Management Reporting Standards for Educational Institutions: Fund Raising and Related Activities," CASE/NACUBO Study Committee, Council for Advancement and Support of Education and National Association of College and University Business Officers report, January 1983

Folder 113: "Acceptance of the Alice Beeman Award," Council for Advancement and Support of Education audiotape manuscript, June 1983

Folder 114: "Know Thyself: Program Evaluation in University Relations and Development," CASE Answer File: Evaluating Your PR program article, July 1983

Folder 115: "The Management of Measurement: Strategies for Assessing the Costs and Benefits of Securing Understanding and Support," Council for Advancement and Support of Education paper, February 1984

Folder 116: "Communicating About Cutbacks: Straightforward Strategies for the Retrenchment Era," Currents, April 1984

Folder 117: "Evaluating Programs in Educational Fund Raising," Institutional Advancement Seminar, George Peabody College for Teachers, Vanderbilt University presentation, April 1984

Folder 118: "Program Evaluation for Institutional Advancement," CASE National Conference on Executive Management, August 1984

Folder 119: "Public Relations for Colleges and Universities," in the book The Practice of Public Relations , 1984

Folder 120: "The Michigan Awareness Program: A Case Study in Effective External and Internal Organizational Communication," International Communication Association conference paper, May 1985

Folder 121: "Getting Your Money's Worth: Measuring and Reporting Fund Raising Success," Alumni, Information and Development Officers of Canada conference paper, June 1985

Folder 122: "Toward a Network: Problems, Opportunities and Questions in Fund Raising Research," National Conference on Fund Raising Research presentation, June 1985

Folder 123: Executive Management Section, 8 chapters in the book Handbook of Institutional Advancement, 1986

Folder 124: "Setting the Agenda in Fund Raising Research: Lessons from Contrasting Strategies," National Conference of Association for Institutional Research paper, June 1986

Folder 125: "Evaluation: How to Read Your Vital Signs," Council for Advancement and Support of Education conference paper, December 1986

Folder 126: "Toward a Network: Problems and Opportunities in Fund Raising Research," chapter in the book An Agenda for Research on Fund Raising, 1986

Folder 127: "Skills and Criteria for Managerial Effectiveness," chapter in the book Handbook of Institutional Advancement, 1986

Folder 128: "Research and Evaluation: Tools for Successful Management," chapter in the book Handbook of Institutional Advancement, 1986

Folder 129: "Institutional Advancement," Higher Education Bibliography Yearbook, 1987

Folder 130: Book review of "Institutional Advancement," Higher Education Bibliography Yearbook, 1987

Folder 131: Four book reviews: "Fund Raising and Public Relations: A Critical Guide to Resources; Agenda for Research on Fund Raising; Research in Progress, 1984-85, A National Compilation of Research on Philanthropy, Voluntary Action, and Not-For-Profit Activity; Philanthropy, Voluntary Action, and the Public Good" in Currents: Bringing Theory Closer to Practice, January 1987

Folder 132: Three book reviews: "Great Good Fortune;" "Fund Raising;" and "Dimensions of the Independent Sector," Currents: Prose from a Pro, May 1987

Folder 133: "Diversity in Public Relations: The Nonprofit Sector," Public Relations Organization meeting paper, May 1987

Folder 134: Four book reviews: "Educating the Reflective Practitioner; Professionalizing the Organization; Enhancing the Management of Fund Raising; Asking Questions: A Practical Guide to Questionnaire Design," Currents: The Management Mentality, January 1988

Folder 135: Four book reviews: "Managing For Profit in the Nonprofit World; The Nonprofit Sector: A Research Handbook; The Client Perspective on Evaluation; The Membership Mystique," Currents: An Assortment of Advice, May 1988

Folder 136: Two book reviews: "A New Look at Small College Development Programs; Writing Winning Proposals," Higher Education Bibliography Yearbook, 1988

Folder 137: "Communicating with the Maturity Market: Research Suggests Productive Strategies and Future Directions," Journalism Research Bureau, UW-Oshkosh paper, March 1988

Folder 138: "Using the Portfolio to Strengthen Classroom Instruction and to Document Students' Learning," UW-Oshkosh Faculty Development Program presentation, May 1988

Folder 139: Two book reviews: "Public Relations: What Research Tells Us; Public Opinion Polling: A Handbook for Public Interest and Citizen Advocacy Groups," Currents: Ignorance Isn't Bliss, January 1989

Folder 140: "Communicating with the Maturity Market: Revised Literature Review," Journalism Research Bureau, January 1989

Folder 141: Four book reviews: "Conducting a Successful Capital Campaign; Alumni Research: Methods and Applications; Research in Progress: 1986-87, A National Compilation of Research Projects on Philanthropy, Voluntary Action, and Not-For-Profit Activity; The Effective College President" Currents: Something for Everyone, July/August 1989

Folder 142: "Strategies for Effective Marketing Communications with Older Americans," Academy of Health Care Marketing symposium paper, March 1989

Folder 143: "Evaluating Your Public Relations Programs," Seminar on Public Relations in the 1990s paper, November 1989

Folder 144: "The Evolution of Institutional Advancement on American Campuses, 1636-1989," Journalism Research Bureau, 1990

Folder 145: "Research on Institutional Advancement: A Review of Progress and a Guide to the Literature," The Review of Higher Education, Summer 1990

Folder 146: "On the Road to Your Horizon," UW-Oshkosh Public Relations Student Society of America banquet speech, November 1990

Folder 147: "Research in Advancement," Council for Advancement and Support of Education conference presentation, July 1991

Folder 148: "Journalism Alumni Newsletter", Fall 1992

Folder 149: "Report of the Task Force on Recognition and Promotion," CASE Commission on Research and Management presentation, April 1992

Folder 150: "Want to Inform Others of How to Improve the Bottom Line?" Connection: Wisconsin Healthcare Public Relations and Marketing Society paper, January 1993

Folder 151: "The Three R's," UW-Oshkosh Chapter of Public Relations Student Society of America banquet presentation, April 1993

Folder 152: "The Transformation Leader," in book Handbook of Institutional Advancement, 2000

Folder 153: "What We Share," UW-Oshkosh Chapter of Public Relations Student Society of America banquet speech, April 2005

Box 2

Folder 1: Biographical Information and photographs, 1965-1993

Folder 2: Newspaper clippings, 1974-2005

Folder 3: Feedback, comments, kudos, 1952-1993